Publications
Financial Management
Architects and engineers, whose job it once was to be as billable as possible, find themselves continually thrust into the business development world. Not only are they responsible for the quality of the deliverable, they must be a part in the procurement of work— the “seller-doer” model.
The New American Manager
Our country is going through a fundamental change in the way we do business. Gone are the days of lavish corporate benefits and the pursuit of half-thought-out ideas. In most ecosystems throught out nature, animals who cannot adapt their way of living by evolving their skills sets ...
My Turn
Edge
In today's marketplace, the line between success and failure is razon thin. Marketers are always on the look out for new ways to capture business. One way for a firm to increase its competitive advantage is through implementation of technology.
The Talent War
In the talent war, the marketing and business development departments of professional services firms will experience a shortage of qualified personnel within the next 10 years. The demographics of our industry will soon begin to ...
Small Firm Marketing Plan
In today’s small A/E firm, marketing has become more of an administrative task rather than a strategic initiative. The core document of the marketing managementinitiative is the marketing plan. Most large companies have one to describe to the stakeholders the direction for the next fiscal year.